Central to Domino’s business model is the development of long-term customer relationships, benefiting both Domino as a supplier, as well as our customers. For our customers, this means the ability to capitalise on Domino’s willingness to tailor our solutions to meet a set of specific needs, adding value based upon accumulated and shared experience. Equally, customers benefit from Domino’s long-term commitment to security of ongoing supply for spares and consumables, maintaining business continuity.
For Domino, it provides the opportunity, through a complete solutions portfolio, to progressively satisfy the broader coding and marking needs of our customers from coding the primary pack (bottles, cans etc) to secondary outer case and end of line packaging solutions. Importantly, it offers the opportunity to develop a sustained revenue stream long after a capital equipment sale through the provision of consumables, ancillaries, spare parts and services.
Domino offers a complete coding and marking solution for our customers, aiming to build customer loyalty and a sustained and long-term relationship. Key elements which add value for our customers include:
Industry and technology expertise in order to offer the right solutions for individual customers' needs, anticipating and supporting customers through legislative and manufacturing changes
A full portfolio of solutions to simplify overall training, service, support and management of consumables
Local and rapid response for installations, service and aftermarket supply
Commitment to initial and ongoing operator training by a highly qualified service team
During 2012, we have continued to cement our commitment to long-term customer relationships through a number of initiatives, highlights as follows:
Adding Value in Life Sciences
The life sciences business continues to remain a key sector within Domino where there are a number of emerging legislative requirements creating challenges for the industry and significant new opportunity for coding. One of the most significant is the European Falsified Medicines Directive (‘FMD’) which requires pharmaceutical manufacturers to identify and authenticate features on outer packaging of medicines, including a unique, non-predictive number and tamper evident labelling.
During 2012, Domino formed a European group dedicated to helping pharmaceutical manufacturers comply with these new stringent regulations. Consequently we have developed the functionality of our printers specific to the needs of the FMD legislation in order to address serialisation capability, ease of integration and capability to print machine readable codes.
We are seeing convergence of the requirements of serialisation and machine readable codes among legislative bodies and the work Domino is currently undertaking in this area puts us in an excellent position to capitalise on the opportunities created within Europe and across other regions of the world.
Leveraging our Expertise in the Beverage Sector
In 2012, Domino exploited its new i-Tech product range across many of its core markets including the beverage sector. Central to our success has been a focus on high growth regions, such as Asia, and sub-sectors such as bottled water and energy drinks. A more globally focused approach to the important multinational producers has helped to better leverage Domino’s position in the sector, recognising the growing needs for production line efficiency combined with end product traceability.
Partnership Focus – Financing Solutions
In the more difficult economic climate of 2012, Domino responded to the needs of key customers by providing a range of flexible financial solutions. By offering lease and our unique ‘Relax’ financing product, it has enabled customers to continue to invest in new coding solutions while matching their costs more closely with local output.