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Our strategy focuses on leveraging our strong market position combined with anticipating and responsing both the challenges and opportunities for future growth.
Government mandated initiatives in North America, such as DQSA and UDI, address counterfeiting of pharmaceuticals and medical devices. This means it is important to be able to print compliant serialised codes on products and packaging. As a consequence, we have introduced our Life Sciences sector programme in North America, incorporating:
Critical to our success in 2014 has been developing an organisation-wide focus on increasing value to our customers, as a means of creating competitive advantage.Key deliverables this year have included:
In 2014, we developed a number of key ink technology platforms using advanced materials, enabling us to respond more rapidly to changing market requirements while delivering high performance. This has resulted in several successful product introductions, offering improved overall equipment effectiveness (OEE) through wider manufacturing process tolerances. These have included:
Equally, our target for best-in-class environmental performance from our products has delivered leadership in materials selection and use for coding applications. We have achieved this through a combination of programmes, including:
Our platform approach to technology development, combined with environmental sustainability, has delivered commercial results this year and underpins our longerterm innovation strategy.
In 2014, we devoted significant time to mapping our customers’ journey with Domino. The first initiatives, which aim to redesign our processes to deliver an outstanding customer experience, have already started to produce real benefits.
Our first milestone project in this programme improved the speed and accuracy of quotes generated by our field sales team in Europe and the USA. By developing and implementing a cloud-based quotation tool, we have been able to:
In addition, we have continued our focus on sustainability, by driving efficiency, eliminating waste and improving financial returns through careful resource management.
Having established some early success with our programme, we expect to build momentum in our drive for more efficient business processes. During 2015, we will increase our focus on customer experience management, process automation and network integration.
The principles of The Domino Effect have been a major factor in developing our Group into a FTSE 250 company, while retaining the special culture of a much smaller, more intimate business. We have kept the programme’s fundamental elements but sought to more clearly articulate our objectives and the means by which we will achieve them, in part to recognise our increasingly global footprint.
We have done this throughout the year with activities across the global business, designed to engage with all levels of the organisation. This involved:
This has energised and aligned our efforts across our international operations, to focus on the factors essential to our success.
In 2014, we continued to develop our leading digital ink jet label press, the N610i. Central to this was the introduction of our seven colour capability, adding orange and violet to the existing CMYK and white inks we launched at LabelExpo 2013. These new inks increase the range of colours available to label convertors and end users, offering the inherent benefits of digital ink jet to a wider range of customers.
During the year, the N610i has continued to prove its performance and value to customers, as shown by:
Outside colour, our range of mono products, including the K600i, has continued to be the choice of many customers requiring high-speed, variable data over-printing in mailing, addressing, security and transactional applications.
Is now part of the Brother Group
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