Our strategy focuses on leveraging our strong market postiion combined with anticipating and responsing both the challenges and opportunities for future growth.

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To make strategic investments that capitalise on future market drivers

  • Acquisitions and strategic investment in new growth areas, in key technologies, markets and geographies

Our mission tightly defines our purpose and enables us to focus on the wealth of opportunities there are to develop or enhance the information applied to products or packaging, informing, attracting and protecting consumers. Legislation plays a key role in defining the data that manufacturers or service providers must make available to consumers but operational imperatives driving efficiency and eliminating waste also play their part in creating opportunities for coding, marking or printing of variable data. For digital printing, the growing requirement for faster and short run production of high resolution print necessitates innovation to address the need for improved productivity.


Case study:

Investing in digital printing

Digital printing, using ink jet technology, is an area of significant growth in the printing industry. Strategically, the sector provides the opportunity for us to utilise our ink jet core competency and leverage our market experience with brand owners and label printers. As a consequence, we have made a number of key investments to support our growth in this industry in 2013. (See Development and Performance of the business – Research and Development)


To build long-term customer relationships through providing unparalleled expertise

  • Globally aligned teams
  • Ensuring a skilled and industry experienced workforce
  • Developing a culture of collaboration with our customers

Where business continuity is important, developing long-term customer relationships is essential to ensure efficient business models for customers and suppliers alike. Long-term relationships mean our customers benefit from: tailored solutions to meet their specific needs, added value from our broad expertise in delivering efficient coding solutions and a secure ongoing supply of consumables, spare parts and service. For the Group, long-term relationships provide opportunity to progressively satisfy the broader coding and marking needs of our customers from simple codes on the primary package, to graphics and bar codes on the secondary outer case and full label printing, increasing the installed base of our equipment and providing a sustained revenue stream long after the original capital sale.


Case study:

Hangzhou Wahaha Group

In 2013, Hangzhou Wahaha Group, the largest beverage company in China set out to develop a non-alcoholic alternative to beer, branded as Gwas and utilising an innovative dark bottle design. The packaging necessitated a high contrast ink for the coding of the bottles which could be applied at high speed. In partnership with Wahaha, we developed an effective solution which was subsequently used as the coding equipment of choice in production.


To maintain product leadership through superior innovation

  • Consistent high level investment in development
  • Ongoing innovation of full solution portfolio, relevant to technology trends
  • Tailored developments for focus market sectors and regions
  • Expertise in fluids, consumables and aftermarket products
  • Product portfolio consistency and simplicity
  • Reliable and efficient products

It is our long held belief that product performance is a key differentiator for our customers. Demanding operating conditions coupled with ever increasing performance targets for operational effectiveness (‘OEE’) means customers are continually testing our product performance against their own manufacturing process goals. While reliability in operation remains the number one priority for our customers, throughput rates, code quality, code application across an increasing range of substrates, automation of coding and data management are areas where customers continue to demand innovation and enhanced product performance. Our approach to product leadership is based on using our 35 year industry experience and global network to identify target markets and applications and to then develop or acquire products that can excel in meeting the demands of both manufacturing process and printed substrate.


Case study:

Wells & Young Brewery

Investment in Domino’s latest A-Series i-Tech continuous ink jet printer technology has enabled the UK’s largest private brewery, Wells & Young’s, to boost productivity and reduce costs – with the company set to almost fully recoup its investment after just one year. The UK based business, which was founded in 1876 and produces a range of cask beers and lagers, turned to Domino after deciding to replace its existing coding and marking machines. Domino solutions are now deployed to code bottles, cans, trays and cardboard boxes.


To deliver service excellence through a responsive organisation

  • Integrated global service network
  • Committed and effective service teams
  • Fast response and resolution of issues
  • Brand recognition underpinned by service and support excellence

Failure to place a code on their products can be very costly for manufacturers. Production down time or spoiled product is an expensive waste of resource. A central part of our business model is the ability to meet the maintenance, service and support needs of our customers wherever they may be in the world and at a consistently high standard. Whether that be in the supply of printers and consumables or the delivery of services, our strategy of service excellence is aimed at keeping customers operational while reinforcing the important role we play in their business.

Field service engineers represent the largest body of employees within the Group and our management systems and training programmes ensure we develop our competence and maintain a strong global capability


Case study:


The mineral water company Adelholzener Alpenquellen, based in Germany produces a variety of non-alcoholic beverages under the brand names Adelholzener and Active O2. Commenting on the relationship with Domino, Rudolf Kroof, Head of Electrical Engineering commented... “For over 14 years we have established a trusting and reliable partnership. We also value our relationship with the service technician who looks after us, and represents an excellent point of contact.”


To ensure business sustainability

  • Environmentally friendly product portfolio
  • Focus on waste, energy and overall carbon footprint reduction
  • People based community engagement
  • Supply Chain total life cycle improvement

Increasing focus on the world’s finite natural resources is a priority for all companies across all industries. As a key supplier to many of the world’s largest and most influential manufacturers, and with a concern for the environment in which we operate, we have made sustainability an imperative for our business. Our approach extends from the products we develop to help customers respond to changes they must make in their use of packaging or in their processes, through to working with our own suppliers covering both working standards and environmental awareness. This enables early anticipation of, and response to, legislative trends combined with effective overall business processes for sustainable supply chains. Sustainability also means driving efficiency, eliminating waste and improving financial returns through careful management of resource.


Case study:

Environmentally friendly inks

In 2013, we developed ink technology based on vegetable oil for outer case coding. In anticipation of increasingly stringent regulation, the ink allows for recyclability of foodstuffs packaging whilst improving overall product performance.

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