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Domino's first ever customer continues to hail the quality and reliability of Domino's solutions


Domino printing tickets at Cowells Arrow


As Domino celebrates its 35th Anniversary, its first ever customer continues to hail the quality and reliability of Domino’s solutions


When gaming products supplier Cowells Arrow became Domino’s first ever customer after the coding and marking solutions manufacturer was founded in 1978, it marked the beginning of a partnership that has spanned more than three decades and continues to this day.

Cowells, now part of the Arrow International group of companies, invested in the Unijet, Domino’s first commercial printer and a predecessor to its A-Series continuous ink jet solutions. 

The Unijet, which revolutionised coding and marking by eradicating the need for manual systems, enabled Cowells Arrow to digitally produce alpha numeric codes onto bingo tickets in sequences, setting it apart from its competitors who still relied on handheld numbering machines.  

The company’s willingness to invest in cutting edge technology, along with its merger with Arrow International, has seen Cowells Arrow become a truly global supplier of bingo and lottery tickets with factories in the US, Canada and Mexico, and a workforce numbering approximately 1000 worldwide and 50 in the UK.

As the company looked to grow and expand its product offering, it has continued to turn to Domino, when needing to review its coding and marking solutions or invest in the latest innovations.  Ten years after installing the Unijet, Cowells Arrow replaced it with another pioneering Domino innovation, the multiple-jet ELAN printer, which was used to print unique numbers onto the bottom of the tickets. 

Brian Connaughton, Cowells Arrow Production Manager, said, “Domino’s Unijet and ELAN printers were way ahead of their time and the forerunners for the variable data printing solutions that we use today.  The fact that it the ELAN was still running after 25 years is testament to its reliability and how advanced the technology was when it was first installed.”

Since installing the ELAN back in 1988, Cowells Arrow has also introduced Domino A-Series continuous ink jet printers, and currently uses an A400 integrated into a Heidelberg press to overprint pull-tab lottery tickets. 

Today, Cowells Arrow has many other Domino A-Series CIJ installations at its factories in Ohio, Canada and Mexico. 

Brian Connaughton continued, “We would highly recommend Domino’s coding and marking solutions for their quality and ongoing reliability, year after year.”

Posted on Thursday 6th June 2013