The key to the success of this promotion is Domino’s cost-effective solution that both generates and manages 60 million unique codes, printing them onto bottle labels of varying sizes, inline, within Tipografic’s existing label production line at its Birkenhead facility. Repeating last year’s tried and tested formula, nine Domino A400 high speed printers have been installed across a Heidelberg B1 six colour sheet fed press to deliver the unique codes, managed by a Domino Editor GT controller, capable of processing high quantities of variable codes to match Tipografic’s Just In Time (JIT) production output. “Domino has once again proved the perfect match” said Barry Davidson, Tipografic’s Production Director. “Despite the production schedule being brought forward by two weeks last year, thanks to Domino we were able to respond well within schedule. We had no hesitation in choosing to work with them again this year.” A specially constructed aluminium cradle had to be initially designed, manufactured and fitted to one of the printing decks in order to accommodate the nine A400 printing jets, which were necessary to print a random selection of codes across the sheet. Davidson adds “We’ve been delighted with the performance, reliability and print quality of the Domino kit, as well as the advice and ongoing technical support of the Domino team. Furthermore, as a result of last year’s successful print promotion, we have received considerable interest from both new and existing customers to explore other promotional opportunities, which has been a great boost to our business.” Domino’s A-Series is the world’s best selling continuous ink jet printer and offers a fast, extremely reliable and high quality printing solution that integrates seamlessly into new and existing production equipment. The Editor GT is a sophisticated ink jet Windows-based controller package offering total control of printing operations, including the management of variable data and unique codes. Notes to Editors:About Domino Printing Sciences plc
Founded in 1978 and headquartered in Cambridge, UK, Domino Printing Sciences plc is a world-leader in providing total coding, marking, traceability and printing solutions. Domino’s services for the commercial printing sector encompasses the design and manufacture of binary, continuous and drop-on-demand inkjet print solutions, to apply variable and serialised data within the a wide range of markets, including the finishing/bindery, newspaper and magazines, tickets, tags and labels, business forms, plastic cards, gaming/lottery and direct mail & postal sectors. In 2006 Domino had a turnover in excess of £208M. It employs 1,800 people worldwide and sells to more than 120 countries through a global network of 16 subsidiary offices and more than 75 distributors.
About Tipografic Print Group
Founded in 1989 and with a turnover exceeding £19m, Tipografic is one of the fastest growing print and packaging companies in the UK. Based over 3 manufacturing sites in Liverpool, Blackpool and Wirral, Tipografic offers a complete label solution from wet glue labels, self adhesive labels through to reelfed plastic and shrink sleeves. Its modern production facilities are well equipped with the latest printing and finishing technologies.
www.tipografic.co.uk
www.lancastrian.co.uk
About Britvic
Britvic is one of the two leading soft drinks businesses in Great Britain. The Company is the largest supplier of still soft drinks, the faster growing category in the soft drinks market, the number two supplier of carbonates and enjoys the right of first refusal of all new carbonated drinks developed by PepsiCo for distribution in Great Britain. The Company is the number 1 supplier to the licensed on-trade and number 2 in the take-home channel, selling in total over 1.4 billion litres in 2005. Britvic’s broad portfolio of leading brands includes established names with high brand recognition such as Robinsons and Tango and highly successful innovations such as J2O and Fruit Shoot. Included within the portfolio are the Pepsi and 7UP brands, which Britvic produces, markets, sells and distributes under its exclusive appointment from PepsiCo. This brand and product portfolio enables Britvic to target and satisfy a wide range of consumer demands in all the major soft drinks categories, via all available routes to market.
www.britvic.com | 
