Craig Stobie

Craig has played a pivotal role in shaping industry adoption of advanced packaging, traceability, serialisation, and product authentication technologies. He has led international teams of commercial, technical, and engineering specialists, collaborating with global brands, technology providers, OEMs, and regulatory bodies to address complex challenges in sustainability, supply chain integrity, compliance, and consumer engagement. A significant achievement has been his role as a principal advisor on major regulatory initiatives, including European pharmaceutical traceability programmes, helping organisations navigate evolving legislative requirements while improving product security and patient safety. He has also been instrumental in driving the adoption of 2D codes, connected packaging technologies, and digital identification solutions that are transforming how brands interact with consumers and manage supply chains.