ASQ Labels Goes Digital with Domino’s N610i

  • By Domino North America
  • September 15, 2015
  • Digital Printing
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ASQ Labels is currently expanding into new markets thanks to the wide color gamut and high resolution printing capabilities of Domino’s N610i, UV digital ink jet label press. Based in Belgium, the company specializes in label Printing for a variety of sectors, including high quality food and beverage brands, as well as providing flow-pack printing, wrappers and single-layer packaging.

ASQ Labels was founded in 1988 in Lummen, during a time when the Belgian government was incentivizing new businesses in the area. By 1998 the labeling company had 45 employees and had relocated to a 2000 sq. meter property. ASQ originally serviced a wide range of markets, until the recent economic crisis forced the company to re-evaluate its focus.

“We were a heavily sales-driven organization that, until 2008, was successful in the automotive, transport, logistics and warehousing sectors,” recounts Raf Joos, CEO of ASQ Labels.

He continues: “That’s when we realized that high end food and beverage products would be a key area of interest, as there will always be a demand for a high quality label with eye-catching graphics to go with the product. Today we are heavily involved in the Belgian beer and chocolate sectors.”

Raf began looking into a UV ink jet solution in 2010, but initially was not convinced by the technology as it was still in its infancy. The system the company needed had to address three key requirements: first and foremost, the digital solution had to be able to print directly onto the standard substrate materials used by ASQ without the need for pre-coating; secondly, the system had to be able to print the high-resolution, bright images that ASQ’s customers expect to see on their product labels; thirdly, the requirement to print transparent labels.

It was not until witnessing first-hand Domino’s N610i Digital Label Press at Labelexpo Europe 2013 that ASQ took notice of the possibilities that UV ink jet could bring. Raf continues: “When Domino invited us to their headquarters in the UK, we were given the opportunity to print a series of different label samples on a range of our standard flexo substrates. Not only were we impressed with the end result, we also realized that the press’ inclusion of opaque white would prove extremely useful for printing onto transparent materials. It is a very opaque white- it looks like it’s been screen printed. That was the moment we were won over by the Domino N610i.”

The N610i operates at speeds of up to 75 meters (246ft) per minute with a 600dpi native resolution and is available in 4, 5, 6 and 7 colors. The highly opaque white ink which delivers a silkscreen-like finish is ideal for printing solids through to fine detail onto metallic and clear label materials.

Elke Buckinx, Operations Manager at ASQ Labels, comments on the smooth transition period, as the company went from using flexo printing systems to employing the N610i for customer service. After just five weeks, we were producing labels for our customers. We have a mixture of new customers, and definitely new jobs are more colorful. We have moved a number of jobs over that we previously printed on flexo, such as short runs and we now print several versions in one run, without the need to change the plates.”

Wim Wouters, whom operates the N610i comments; “It’s very easy to use. There is little wasted paper, and when you reprint a job, the file is already there, and you always het the same color, exactly like the first time you printed it.”

Raf continues with an anecdote: “Belgium is well known worldwide for its beer. We took advantage of the N610i’s personalization option to print our own personalized beer label. The brewery sector were impressed with the possibilities this presents.”

He concludes: “We are now in a position to enter new markets that I am 100% convinced we would not have been able to approach if we had not invested in UV inkjet and specifically the N610i.”

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