The ready meal industry is big and getting bigger. In the UK - Europe’s biggest market for ready meals - the industry was reported to be worth £1.85 billion in 2011. By 2016 forecasts suggest that figure will be closer to £2.7 billion. That puts increasing pressure on the businesses responsible for printing food packaging.
And there’s more where that came from: we have a white paper on labelling and coding in today’s food sectors. Looking at how manufacturers in food sectors continue to meet the labelling and coding challenges without impacting on the brand. You can download it here for free.
Governments are rolling out ever tighter legislation to ensure food products are adequately labelled with best before and use-by dates. And as businesses grow more aware of the importance of branding and package design in influencing consumer choice, they are demanding flexibility in terms of the substrates and designs that printers can work with.