Printing on bakery flexible packaging

With rapid changeovers between products and recipes often required, printers need to keep pace with demanding production schedules

With roughly 80% of baked goods being sold in flexible packaging, and with bakeries now producing a wider range of breads, buns, and rolls than ever before – including speciality and gluten-free – it's vital that bakeries use a printing system that is equally flexible. Thermal Transfer Overprinter technology is well-proven in the baking sector and with the latest printers, such as the Vx-Series, set-up and changeover is quick and easy, making it simple to switch between products with the confidence that label codes are accurate and clear.

The Vx-Series comes with other innovations that make them the printer of choice for bakeries, including maintenance-free operation, and highly efficient, low-cost ribbon usage. Printing can be direct to packaging, or onto a label, and a number of lines can be printed for vital details such as allergen information, as well as QR codes, barcodes and traceability data.

Our easy to use, flexible and scalable software and service products are easy to integrate with all coding and labelling technologies. From a fully featured, free of change Label Editor to a range of powerful automation modules.  


Stay fully compliant and in complete control of your package messaging, from product to pallet, right from the factory floor. Fully scalable to suit your production line, you can manage data simply with a touch screen PC interface and create accurate labels from our built-in product table. 

QuickDesign Lite

Free to download, easy to use software means you can get going in minutes. From complex labels, including ingredients and allergen information, to large batches of date messages, start creating simple coding at the touch of a button.

QuickDesign Modules

Whether it’s plug and play integration and automated interfacing, or order management from the factory floor, our fully scalable automation models come with a range of features developed for the real-world challenges you face. From single coders to site-wide solutions.