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Nigel Allen

Global Marketing Development Manager - 2D Codes

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Working with IT and technology businesses at board level, an agile, commercially focused strategic marketing leader who has built and developed teams from 2 to 30 people. Implemented a digital first focus to drive demand generation with accountable metrics, developed new products and services to increase revenue streams whilst offering an effective combination of strategic thinking with a hands-on approach.

Articles from Nigel Allen

2D Code Opportunities for Label and Packaging Converters

While most converters are well-equipped to print 2D codes, there are huge opportunities for converters who understand and embrace 2D code technology. They can expand their offering to meet evolving customer needs, stand out in a crowded marketplace, and forge strong relationships with their brand customers.

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2D Code Sunrise: Domino Supports Customers Ahead of New 2D Code Requirements

The global regulatory landscape for labelling consumer products is ever-changing, with an increasing number of industries adopting 2D codes to increase transparency and traceability and combat the risk of counterfeit products. Against this backdrop, Domino Printing Sciences (Domino) is preparing to support its global manufacturing customers in navigating regulatory 2D code requirements across industries.

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Digital QR Code Printing: Preparing for the 2D Code Sunrise

What are QR codes powered by GS1, and how can converters support their brand customers in exploring variable QR codes using digital printing technology? Nigel Allen, Marketing Manager 2D Codes, Domino, explores.

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2D Code Sunrise; Are You Prepared?

Now, GS1 is preparing to transition away from 1D barcodes to a new 2D barcode format – the GS1 Digital Link. At the GS1 Global Forum in Brussels in Feb 2023, the standards body announced an official sunrise period for 2D codes starting in 2027.

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