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Russell Weller

Head of Digital Products

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Russell’s career in the print industry spans almost 30 years. During this time, he has held senior commercial positions in the printing and converting equipment and software sectors, driving innovation for technology-led businesses in commercial print, labels, corrugated, and packaging.

Articles from Russell Weller

More Than Just a Box: How Digital Printing of Direct-to-Consumer Packaging is Powering a New Wave of Challenger Brands

Digital printing often plays a key role in challenger brands' success stories, giving converters the tools to empower challenger brands to stand out from the competition with eye-catching direct-to-consumer packaging, whilst avoiding the larger investment into conventional print runs with high minimum order quantities.

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Beyond cost per label: the ROI of digital label printing

Converters assessing the total cost of ownership and ROI for a new label press should consider the bigger picture, including potential new opportunities, running time, market challenges, as well as hidden costs in their current workflow.

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Capturing Consumer Feedback: Harnessing the Benefits of Smart Packaging in Product Development

Within a fast-paced retail market, brands need to support fast response times to capitalise on emerging trends, and capture real-time consumer feedback to quickly ascertain a product’s success. This is where variable data printing can make a real difference to new product development, as Russell Weller, Head of Product – DP Colour, Domino explains.

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