Businesses across the globe are preparing for a fundamental shift in how products are identified, tracked, and communicated. Traditional one-dimensional barcodes have served industry well for over 50 years, but organisations are now beginning the transition to more data-rich, next generation barcodes, such as QR codes powered by GS1.
QR codes powered by GS1 – supported by the GS1 Digital Link standard – help businesses improve traceability, make product information easier to access and strengthen supply chain visibility, but implementation also brings new data, systems and operational considerations.
These next generation barcodes are designed to meet the evolving needs of businesses, regulators, and consumers. People want to know more about what they buy, from ingredients and allergens to provenance, environmental impact, and ethical sourcing. At the same time, brands and retailers need to provide accurate, real-time information across increasingly complex supply chains.
As manufacturers prepare for the transition to QR codes powered by GS1, Domino has taken a proactive approach by implementing the GS1 Digital Link standard across its global operations, with a QR code powered by GS1 on each of its products and consumables.