What was the focus of Domino’s Driving Digital in Label Printing event 2026?

Domino’s Driving Digital in Label Printing event brought together label converters, printing experts, and technology partners to discuss the future of digital label production. Key topics included 2D barcode adoption, digital printing technologies, workflow automation, artificial intelligence, production efficiency, and emerging opportunities for label manufacturers.

Why are 2D codes becoming important for the label and packaging industry?

2D codes, including GS1 Digital Link QR codes, enable enhanced product traceability, consumer engagement, inventory management, sustainability initiatives, and regulatory compliance. As retailers move toward next-generation barcode standards, label converters must ensure high print quality and reliable code readability to support successful implementation.

How can digital label printing help converters improve efficiency and profitability?

Digital label printing reduces setup times, supports shorter production runs, enables variable data printing, minimizes waste, and allows faster job changeovers. By combining digital and conventional printing technologies, converters can increase operational flexibility, improve turnaround times, and unlock new business opportunities.

What technologies did Domino showcase at the Driving Digital in Label Printing event?

: Domino demonstrated its N410 LED digital label press and K300 variable data printer. The N410 delivers high-quality digital label production with a compact footprint, while the K300 enables high-speed printing of variable data and GS1-compliant 2D codes for labels and packaging applications

Driving Digital Event banner

Domino Brings Together Industry Leaders to Drive Digital in Label Printing

  • By Domino Printech
  • June 10, 2026
  • Digital Printing

Domino Printing Sciences welcomed converters, industry experts, and partners from across the UK label sector to the British Motor Museum on 3rd June to delve into the latest industry trends and explore the benefits of digital technology at the ‘Driving Digital in Label Printing’ event. 

The museum provided a unique setting for an insightful programme of expertise and practical insights for label converters, with presentations, discussions, and equipment demonstrations from Domino and industry partners, including GS1 UK, Hybrid Software, and GM Finishing.

Camilla Young, GS1 UK, presenting at the Driving Digital in Label Printing Event

Attendees heard from Camilla Young, Programme Lead, GS1 UK, about the transition to 2D codes in retail and its significance for converters: “Ultimately, the next generation of barcodes must be able to scan at point of sale without reducing the time it takes to check out. Print quality is absolutely key to the successful delivery of 2D QR codes for retail.”

Rob Lorkins, Labelnet, Q&A at the Driving Digital in Label Printing Event

Rob Lorkins, Managing Director at Labelnet, the 2025 DLP award winner for Excellence with Hybrid Printing, shared his experience transforming a flexo-focused business through the addition of digital printing technology in a Q&A with FuturePrint’s Frazer Chesterman.

“Switching to digital with Domino transformed our business faster than I imagined”, he explained. “The ease of setup, combined with outstanding print performance and expert support, enabled us to shorten turnaround times, adapt quickly as a team, and unlock new market opportunities – delivering immediate value to our customers.”

Panel discussion l-r Lee Metters - Chris Spooner - Camilla Young - Leigh Mann - Frazer Chesterman

A panel discussion, also hosted by Chesterman, brought together perspectives from Camilla Young; Leigh Mann, Managing Director, Label Solutions; Chris Spooner, Sales Director, Hybrid Software; and Lee Metters, Inkjet Consultant. The panel explored ‘what’s next for label printing’, touching on the rise of 2D codes, production strategies to improve efficiency, the impact of automation and AI, and how to attract the workforce needed to thrive in a rapidly evolving industry.

The conclusion: close collaboration with suppliers and brand owners will enable converters to meet the challenges of a changing industry, with adopters of the latest technology leading the way.

Label printing demonstrations at Domino Driving Digital in Label Printing event

Attendees also had the opportunity to see the brand-new Domino N410 LED digital label press and Domino K300 variable data printer running live, experiencing their capabilities firsthand.

The latest addition to Domino’s colour printing portfolio, the N410, is a cost-effective LED digital label press with a compact footprint, delivering high-quality output at up to 600 dpi resolution and print speeds of up to 50 metres/minute.

The Domino K300 monochrome printer can apply high-resolution variable data and GS1-compliant 2D codes to web- or sheet-fed packaging and labels at speeds up to 250 metres/minute, and is commonly installed as part of a flexo-hybrid printing line or a stand-alone late-stage customisation process.

Private tour of the British Motor Museum at the Domino Driving Digital in Label Printing event

The day concluded with a private tour of the world’s largest collection of historic British cars, featuring iconic movie cars, world speed record breakers, and racing legends through the ages.

Click here to learn more about the benefits of digital label printing technology and request a personal demo of the Domino N410 at Domino’s European Centre of Excellence in Nieuwegein, the Netherlands, at Domino’s demo and training facilities in Bar Hill, UK, or our demo room in Gurney, IL, USA.

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