Russell Wiseman

Global Sector Manager - Beverage

Russell Wiseman has been with Domino for over 21 years in technical and commercial management roles, working in various areas including the fluids team, UK sales channel, distribution business based in Australia and the global sector team. Russell has the experience necessary to understand the global requirements of both the OEM’s and MNC’s involved in the beverage industry including the implementation of large scale coding and vision installations. Acting as the interface between the Domino business, global beverage MNC’s and the global beverage OEM’s, Russell is in an ideal position to be able develop new applications, drive large scale global projects, ensure the provision of global support and advise on any new legislation that may affect the industry.

September 30, 2025

Why Fibre Laser is Now the Gold Standard for Beverage Can Coding

Fibre laser is now the standard for high-performance beverage coding—delivering crisp, durable marks at speed with minimal maintenance. With no inks or solvents, it reduces costs and supports sustainability. Domino leads globally with over 400 systems installed across major beverage brands.

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September 25, 2018

Why is Domino's fibre laser emerging as a solution for marking cans in the beverage sector?

The beverage sector is growing fast and demand for cans is at an all time high. Meeting that demand requires coding equipment that is fast and effective. Fibre laser technology aims to satisfy these increasing requirements.

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Russell Wiseman

Articles from Russell Wiseman

Why Fibre Laser is Now the Gold Standard for Beverage Can Coding

Why is Domino's fibre laser emerging as a solution for marking cans in the beverage sector?