Chris Thorpe

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Chris Thorpe is the Marketing Manager for Domino in the UK. 

Articles from Chris Thorpe

5 reasons the N610i is a high-performance label press

Offering speed, flexibility and high quality, the N610i is playing a key role in changing the way labels are produced globally. Here are five ways in which the N610i excels.

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5 further ways the N610i label press can enhance your profits

The N610i isn’t just a market leading label press in terms of quality. It delivers compelling business benefits that could enhance your profits.

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How to choose print and apply labeling technology

Purchasing print and apply labelling hardware that fits the nuances of your business involves some big decisions. Here’s a primer on what to ask yourself before beginning your search.

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Is it getting harder to detect counterfeit packaging?

Underground criminals producing counterfeit goods have become alarmingly good at replicating manufacturers’ branding and are infiltrating the market. That’s a huge problem for both manufacturers and consumers.

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Delicious packaging developments in the food and beverage sector

Anticipating the latest trends. It’s one of the best ways to stay ahead in business. But how? Consumer demands change fast, sustainability is a growing global concern and the emerging packaging industries of the developing world have sparked a worldwide price war to keep production costs to a minimum. As ever, innovation is key.

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2D data matrix best practice

2D data matrices are increasingly important to manufacturers, retailers and consumers. They improve traceability throughout supply chains. And they give manufacturers a highly personalised channel through which to interact with end-consumers. But while 2D data matrices might look simple, applying them correctly is anything but black and white. Here’s what you need to know about efficient, effective use of 2D barcodes.

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What’s the difference between primary and secondary packaging?

Packets, cans, bottles, boxes, shrink wrap: there are many different types of packaging. And each has its own unique characteristics. But when it comes to applying barcodes, traceability coding or late-stage customisation, getting the right printing technology is essential if you want to keep your overheads in check.

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Case study: Rusk manufacturer takes no risks with Domino

Leading food manufacturers in Germany for over a hundred years, Brandt produce savoury snacks, confectionary and rusks.

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Inkjet printing: What does total cost of ownership mean for manufacturers?

You have two options when it comes to coding and labelling. Your printers could be a depreciating asset, or they could be an instrument for providing a return on your investment. Studying total cost of ownership (TCO) reveals the true value of your printers. That way you can optimise your coding operations for production lines that are speedy, streamlined, save you money and future proof your technological needs.

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Are you ready for service-free inkjet printing?

It’s true what they say. Time is money. That’s especially true when it comes to downtime on your production line. So we invented an inkjet printer that’s easier to maintain than any other on the market. Ten minutes once a year and you’re done.

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5 food and drink packaging trends for 2016

Packaging is a critical element of product marketing. And just like any other form of marketing, it’s coloured by consumer tastes. 2015 saw a huge surge in demand for artisanal products - or products that claimed to be - as consumers searched beyond the middle ground, for either authenticity and quality or real cost savings and convenience.

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How festive product packaging boosts sales

‘Tis the season of gift-giving, gorging and glühwein. As customers prepare for Christmas shopping en masse, let’s look at how festive packaging trends can affect your bottom line.

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Personalised Packaging: Big Brands Do It, You Can Too

Wind your memory back to Coca-Cola’s personalised Share A Coke With… bottle labels. They helped achieve genuinely astonishing sales figures. But personalised printing isn’t just for global brands with deep pockets. Any business can benefit – including yours.

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How IP ratings affect coding, marking and printing

All printers and coding technology come with an IP rating. Here’s a quick guide to what the rating means, why it’s important and how it affects your procurement decisions.

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