Domino Printing Sciences (Domino) brought together industry expertise with practical turnkey solutions at interpack 2026 to explore how integration, automation, and intelligent workflows are transforming manufacturing – and enabling the next generation of advanced variable data printing and coding.
Reflecting this shift, Domino reported a clear evolution in customer conversations, with visitors from across a wide range of FMCG, pharmaceutical, and industrial enterprises, moving beyond awareness of 2D codes. The focus has shifted towards the practical challenges of implementing advanced variable data printing strategies, including 2D codes, at scale without compromising production speed, efficiency, or sustainability goals.
“The conversation has shifted from ‘what are 2D codes?’ to ‘how do we make them work?’” says Craig Stobie, Global Sector Development Director at Domino. “Manufacturers want to know how they can get the benefits from implementing variable data 2D codes without compromising on speed, efficiency, or sustainability commitments, and they are seeking partners with real-world experience to support this journey.”
A key theme throughout the show was the need to move beyond standalone coding solutions towards connected, integrated systems designed to support successful implementation of 2D codes. Visitors showed growing interest in late-stage customization, production line automation, vision systems for quality assurance, and turnkey solutions to simplify implementation.
“The shift to 2D codes touches everything from product coding and marking right through to enterprise systems, making connectivity and integration more critical than ever,” says Adem Kulauzovic, Director of Automation and Integration at Domino. “Manufacturers are increasingly recognizing the value of connected solutions that reduce complexity, ensure consistency, and support advanced variable data printing at scale.”
Domino’s integrated approach to advanced variable data printing and coding systems resonated strongly with attendees. The stand showcased solutions designed to work seamlessly together on the factory floor and developed in collaboration with industry partners to reduce risk, streamline implementation, and improve operational efficiency.
Technologies on display included high-speed inkjet, laser, and pallet labeling systems capable of delivering GS1-compliant 2D codes, alongside integrated vision and automation solutions to support accuracy, reduce waste, and enable end-to-end traceability.
Insights from Domino’s on-stand panel discussion with Amazon and GS1 Germany reinforced that the transition to 2D codes is well underway. Discussions highlighted the importance of standards, interoperability, and collaboration, in ensuring successful 2D code adoption across the value chain.
As momentum builds behind 2D code adoption, and the industry focus shifts from awareness to execution, Domino remains committed to supporting manufacturers at every stage of their journey as a trusted partner in advanced variable data printing and coding.
To find out how Domino can support your transition to 2D codes, visit Company Headlines - News.