Firestone Walker thrilled with success of Domino’s D320i Laser and A420i Continuous Inkjet printer
Firestone Walker Brewing Company, based in Paso Robles, California, is renowned on the Central Coast for its award-winning pale ales and barrel-aged beers. With seventeen core brands, Firestone Walker sells an amount equivalent to 3.5 million cases annually. In the last nine years, the company has almost quadrupled in size and is projected to double in size within the next two years. Firestone Walker Packaging Manager Will Crosby attributes the success of the company to building a trusting relationship with their consumers by delivering the freshest brew possible.
Three years ago, the company decided that displaying clear, legible and permanent date codes on all packaging was vital. The comprehensive printing and coding system needed to meet their diverse set of demands within the three major high-speed production lines of bottles, kegs and cans. This required it to be easily implemented and maintained without compromising on the optimal speed of the production line, and able to withstand the challenging conditions with harsh washdowns necessary to clean brewing equipment. After researching available printing options, Firestone Walker found that Domino offered the highest quality, best value and most reliable inkjet laser solution perfectly suited to their needs.
“One of the most critical elements to packaging is the date codes. It’s our commitment to show full visibility of when the beer was packaged and to ensure that customers are receiving the freshest product on the market.” Firestone Walker Packaging Manager Will Crosby