Domino Moves to Cut Customer Downtime with New Augmented Reality Visual Support Application

  • By Domino Printing Sciences
  • March 25, 2021
  • General
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Domino Printing Sciences (Domino) has today announced the launch of a new augmented reality (AR) tool – SafeGuard AR – to provide real-time, remote visual support for customers around the world. The new application promises to strengthen Domino’s service capabilities, with customers looking to benefit from quick and efficient production line fixes, reducing the need for onsite visits.

“Uptime and overall equipment efficiency are of the utmost importance to our customers – when unplanned downtime is due to coding and marking equipment, it can be both costly and frustrating for them,” says Eddie Storan, Head of Global Service at Domino. “As coding typically sits towards the end of the production line, a faulty system can have a huge impact through wasted stock and rework, with the added commercial and brand risk of product recalls and punitive fines.”

SafeGuard AR Augmented Reality App showing on three screens on phone

“We realised the value of AR in enabling our customers to manage both simple and complex cases, reducing the need for in-house skills and competencies,” says Saverio Barbero Lodigiani, Group Service Project Manager at Domino. With SafeGuard AR, our experts can work with our customers, OEM partners or even Domino service engineers to manage complex installations, check line performance, and – crucially – identify and fix problems with machinery as and when they arise.”

Collaborating with customers in this way allows service engineers to gain a better understanding of a problem than afforded by traditional phone support. When possible, a customer can be guided to safely implement a fix themselves, or, in cases necessitating a site visit, an engineer can be dispatched with a thorough understanding of the issue and equipped with all necessary materials to rectify the problem. In this way, SafeGuard AR helps to increase first-time fix rate, and dramatically decrease case resolution time.

SafeGuard AR Augmented Reality App in Use.

“At Domino, we are committed to continuously improving our industry-leading expertise to provide fast and efficient support to our customers,” continues Storan. “This is dependent not just on our products and solutions, but also on the quality and technical capability of our global service organisation. With SafeGuard AR in conjunction with Domino Cloud, we are able to offer a higher level of support which in turn provides additional customer value in terms of reduced downtime and improved production efficiency.”

Though already in development at the time, the COVID-19 pandemic accelerated both the completion of the SafeGuard AR application and the full programme of testing by customers. The virtual aspect of the application was particularly useful in overcoming limitations on site visits by service engineers during the global lockdown. Following its success, Domino is now able to offer the service to customers in all regions.

For more information on SafeGuard AR, or to arrange a demonstration, please visit 

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